SMS Terms

Effective: April 27, 2026 · Last updated: July 31, 2026

These SMS Terms govern text messages sent through Tendwaby independent shops (“Senders”) to their customers (“Recipients”). By using Tendwa’s SMS features, Senders agree to these Terms; Recipients are bound by them when opting in.

1. Program description

Tendwa is operated by MI INNOVATIONS LLC. Tendwa provides messaging technology to independent automotive repair and tire businesses, so that a shop can keep its customers informed about work on their vehicle. The purpose of the program is service communication: Tendwasends transactional SMS on behalf of the shop that is servicing the Recipient’s vehicle.

Messages identify the individual repair shop that sent them, not Tendwa. Tendwa is the platform; the shop is the sender the Recipient has a relationship with.

2. Consent

A Recipient is opted in only after providing their mobile number to a Sender and affirmatively agreeing to receive service-related SMS. Customers of a shop do not create a Tendwa account; consent is given directly to the shop, by telephone or in person, and the shop records it in Tendwa before messaging is enabled.

Each consent record stores the mobile number, the consent status and method, the date and time, the employee who collected it, and the version of the disclosure that was read to the customer. Providing a phone number alone does not enable messaging, and existing customers are not automatically opted in.

Consent is optional. It is not a condition of purchasing any good or service, and a customer who declines SMS still receives automotive service from the shop. The full process and the exact wording used are documented on our SMS Consent page.

3. Message types

SMS sent through Tendwa are transactional only. Recipients may receive:

  • Appointment reminders
  • Estimate notifications
  • Estimate approval requests
  • Repair status updates
  • Vehicle ready notifications
  • Invoice notifications
  • Payment confirmations
  • Customer support

Senders may not use Tendwa to send unsolicited marketing or promotional content via SMS. Marketing requires a separately consented channel.

4. Message frequency

Message frequency varies.It depends on the Recipient’s appointments, estimates, repair activity, and service requests. A typical visit results in 1–4 messages (confirmation, reminder, ready notice, follow-up).

5. How to opt out

Reply STOP to any message to unsubscribe. Tendwahonours STOP, STOPALL, END, CANCEL, UNSUBSCRIBE, and QUIT. Opt-out takes effect within minutes and is confirmed with a single final message. A Recipient who has opted out may reply START to resume messages.

6. Help

Reply HELP to any message for support information, or contact the Sender directly.

7. Carriers and pricing

Message and data rates may apply, depending on the Recipient’s mobile plan and carrier. Tendwa does not charge Recipients for SMS. Carriers are not liable for delayed or undelivered messages. Supported carriers include AT&T, Verizon, T-Mobile, US Cellular, and other major US carriers.

8. Compliance

Our SMS practices follow:

  • U.S. Telephone Consumer Protection Act (TCPA).
  • CTIA Short Code Monitoring Handbook and Messaging Principles.
  • Applicable Canadian CASL rules where applicable.

Senders must not use Tendwa’s SMS features to send any prohibited content (SHAFT — sex, hate, alcohol, firearms, tobacco — marketing, unlawful content, third-party debt collection without consent, etc.).

9. Data sharing

Mobile numbers and SMS consent records are not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Numbers are shared only with the messaging service provider used to deliver messages, which may process them only as necessary to operate the service, per our Data Processing Agreement. See our Privacy Policy for full detail.

10. Changes

These Terms may be updated. Material changes will be notified to Senders via email or in-product notice. Continued use of SMS features constitutes acceptance.

11. Contact

Questions about an SMS message? Contact the originating Sender directly, or email our support team at support@tendwa.com.

12. Related documents